LUCKY LOSER RAFFLE AND FLAMINGO SIX GUARANTEED JACKPOT POOL CREATING MEET-LONG EXCITEMENT!
Hialeah, FL / January 2, 2014 – Most of the top executives at Hialeah Park –the world’s most beautiful race course– have seen the best of on-track and fan-based promotions over their decades of experience in horse racing and entertainment. Still, they’re thrilled as to how well Quarter Horse fans in South Florida have responded to a pair of simple new ideas this season.
The “Lucky Loser” drawing –held every Sunday during the current meet– rewards one on-track fan with the tidy sum of $5,000 if their losing ticket –complete with contact information written legibly on the back– is the one drawn from a barrel in the winner’s circle during the afternoon.
Hialeah Park’s Vice President of Marketing & Entertainment Frank Fiore, who has been involved in the racing and entertainment businesses for decades, says it’s like nothing he’s ever seen in his years at the track.
“The “Lucky Loser” drawing has been a huge hit with the fans,” he commented. “We end up with thousands of tickets in the barrel, the fans clamor to the rail by the winner’s circle when they see the barrel wheeled in, and they get dead silent as the winner’s name is announced.”
Fiore added: “You could literally hear a pin drop when we read the name. But, then they go crazy when they find out the name of the winner, and they go over the top if it’s a name they recognize and the winner is right there.”
“We never imagined it would generate the interest and excitement it has,” he said. “We’ve had hundreds of fans tell us they love the “Lucky Loser” drawing and that we should keep it going forever.”
On the pari-mutuel wagering front, Hialeah Park is offering a progressive jackpot this season in the Flamingo Six, a “pick six” bet covering the final half-dozen races of the day.
The jackpot, which is up for grabs every Sunday, goes to the holder of one single ticket with all six winners in the Flamingo Six on the Sunday card.
The progressive jackpot started at $5,000 on the first Sunday of the season. It is increased by additional $5,000 every week in which there is no single ticket winner.
Going into the 6th Sunday of the 2013-14 season, January 5, the Flamingo Six progressive jackpot stood at $30,000 with the potential to reach $65,000 by the last Sunday of the meet in February.